Plans For Listen To Your Buds "Safe Listening" Concert
Group aims to build on
success of its Buds Chicago concert
(Rockville, MD – January 8, 2009) After a tremendously successful debut in
Chicago, the American Speech-Language-Hearing Association (ASHA) announced today
that it will hold, again in collaboration with Parents' Choice Foundation, a
second Listen To Your Buds concert, this time in Washington, DC in May.
May is recognized nationally and annually as Better Hearing and Speech Month,
and the Listen To Your Buds concert will be one more step in a nationwide
musical campaign to inspire young children to use personal audio technology
safely by turning down the volume.
ASHA announced the May concert at the Summit, a conference and exhibition held
at CES in Las Vegas that explores how kids, from toddler to teen, play, learn,
communicate and entertain themselves in the digital world. CES is the annual
trade show of the Consumer Electronics Association (CEA), a leading sponsor of
ASHA's Listen To Your Buds public education campaign.
That effort features "the Buds," two child-friendly caricatures, and aims to
educate the very young about the risk of hearing loss from misuse of personal
audio technology: It includes an interactive bilingual web site for young
children, parents, grandparents, and educators
The free May Buds concert will
be promoted to Washington area schools as a field trip destination. The concert
will feature one or more leading children's musicians from a national coalition
that has been assembled recently by ASHA and Parents' Choice and it will be held
at a central, well known site much like the one that was used for the first Buds
concert, Chicago's Museum of Science and Industry.
"Feedback from children and adult attendees at our very first Buds concert last
November strongly suggests that our Washington event will be a national teaching
moment — a very effective way to instill in the young understanding of the
importance of turning down the volume when they use personal audio technology,"
ASHA 2009 President Sue Hale explains.
The Chicago concert featured five time Parents' Choice Gold Award winner Justin
Roberts and the Not Ready For Naptime Players. In 2008, Amazon.com ranked their
latest CD among the top ten in the country for children. The event attracted
approximately 1,000 Chicago-area children who came as participants in school
field trips. In advance of the concert, related lesson plans were disseminated
throughout the Chicago public school system, the third largest in the nation,
and students got an early jump on the spirit of the occasion by submitting
colorings of the Buds for display at the concert site. Besides providing
outstanding music, Roberts and his group put on a very creative and informative
child-accessible skit about noise-induced hearing loss that no one in attendance
will soon forget.
ASHA's Listen To Your Buds campaign is part of broader effort, ASHA's America:
Tuned In Today...But Tuned Out Tomorrow? campaign which delivers safe listening
messages to older age groups, too. America: Tuned In has been honored for two
straight years by the American Society of Association Executives. Besides CEA,
sponsors include Califone International, Unwired Technology, Wynit, and the rock
group O.A.R.
ASHA's Listen To Your Buds campaign is being featured at CES for the second
straight year. ASHA is exhibiting there (booth #72309, the section, Exhibit Hall
C, Sands Expo and Convention Center/The Venetian) and also presenting at the
Summit Conference on January 9.
About the American Speech-Language-Hearing Association
ASHA is the national professional, scientific, and credentialing association
for more than 130,000 audiologists, speech-language pathologists, and speech,
language, and hearing scientists. Audiologists specialize in preventing and
assessing hearing and balance disorders as well as providing audiologic
treatment including hearing aids. Speech-language pathologists identify, assess,
and treat speech and language problems including swallowing disorders.
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